Advertising on Wine & Spirits Jobs

Banner Skyscraper
728 W x 90 H pixels 160 W x 600 H pixels

File Size
gif / jpg: 20 Kb
Flash: 39 Kb

Click for Example

File Size
gif / jpg: 20 Kb
Flash: 39 Kb

Click for Example

Interior Page Billboards
200 W x 300 H pixels 180 W x 215 H pixels
File Size
gif / jpg: 40 Kb
Flash: 80 Kb
3rd Parties may "polite stream"
an additional 109k. Total:150k

Click for Example
File Size
gif / jpg: 20 Kb
Flash: 39 Kb

Click for Example

Homepage Ads
(No rich media on homepage)
375 x 222 H pixels 149 W x 122 H pixels 128 W x 231 H pixels
File Size
gif / jpg: 50Kb
Flash: 80 Kb

Click for Example
File Size
gif / jpg: 20Kb
Flash: 39 Kb

Click for Example
File Size
gif / jpg: 20Kb
Flash: 39 Kb

Click for Example

Alternative text is optional (150 character limit).

BANNER FILE FORMAT

GIF, JPEG or SWF files must be used
(please see below for important process for tracking click thrus with flash)

RICH MEDIA

The HTML for the ad cannot require a space larger than the maximum allowed ad size (see above for dedicated pixel size). <HTML>, <BODY>, <HEAD>, hard breaks (carriage returns) or alignment tags should NEVER be included. White spaces must be eliminated.

FLASH

  1. Advertiser must provide both Flash and JPG versions of creative that is subject to WSJ creative approval.
  2. WSJ will implement a plug-in sniffer script - users without the Flash plug-in will be served the advertiser provided .jpg alternate.
  3. WSJ accepts .swf files exported to support the flash 6 plug-ins
  4. Maximum frame rate is 15 fps
TRAFFIC INSTRUCTIONS

All rich media banner materials must be received at least ten business days prior to the start date for testing purposes.

All other file formats are accepted on a case by case basis pending testing.

THIRD PARTY SERVING GUIDELINES
  • WSJ accepts third-party served ads but requires a ten business day lead time for testing purposes.
  • Advertisers must send all creative to WSJ Online at least two(2) business days prior to flight date. WSJ Online must approve all creative running with third party tags.
  • WSJ requires that all third party served rich media campaigns must have alternate GIF versions of creative available.
  • WSJ is NOT responsible for developing programming scripts to ensure compatibility with third party serving software. Any materials necessary to insure compatibility must be provided by advertisers or their third-party serving agent.
  • WSJ reserves the right to terminate a campaign at any indication that it is not being properly served.
GENERAL CONSIDERATIONS
  • Rich Media: .GIF alternate must be supplied to accommodate browsers with out the Plug-in
  • Any sound must be user initiated by click, not mouse over.
  • WSJ must approve all ads
  • WSJ must approve all promotional copy within banners.
  • WSJ reserves the right to apply a frequency cap to daughter window campaigns.

AD SIZE EXAMPLES


 
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