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Manager, Market Activation, GA
Company: Pernod Ricard USA Location: Atlanta, GA (office)
Job Category: Sales/Marketing Career Level: Employee
Salary Range:

Job Details
Position Title: Manager, Market Activation, GA
Position Location: Atlanta, GA (office-based)

Position Summary:
Local expert and advisor to field sales and distributor trade development teamTranslates HQ Brand/TM strategy into a localized category marketing & activation plan; limited local program creation
Oversees execution and activation excellence for market entity to support sales/distributor network
Deep understanding and communication of local market-based insights and growth opportunities

Major Responsibilities / Accountabilities:

Implement HQ Brand/TM strategy through localized marketing & activation plan
Maintain local expertise and identify opportunities based on market insights (channel, consumer, legal)
Oversee and ensure excellence in activation and execution of national programs with limited local program creation.
Set objectives, track results, measure program ROI, and provide market-based insights and feedback to HQ TM through KPI scorecard process.
Track and manage category Annual Operating Plan and A&P
Provide “Voice of the Market” by providing understanding of local market dynamics to shape national strategy.
Manage Brand Locals
Market Entity lead in executing special events (local and national).

Implement and communicate Annual Operating Plan and A&P plan (Dist. TD, Market Entity Lead and MMs); A&P allocation from center.
Evaluate potential programs and provide feedback to HQ TM and Brand teams during concept calls and road shows (HQ).
Ensure retail & distributor execution meets brand standards, logo usage guidelines, legal mandatories, and agreed upon program KPIs and objectives (Market Entity Lead and MMs).
Identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics (Market Entity Lead and MMs, Dist. Trade Dev)
Train/brief region sales team and distributor team on brand standards and guidelines (Division Marketing).


Key requirements:
Education: Minimum of Bachelor’s degree, Master’s degree a plus.

Experience / Background: 5-10 years experience in consumer products marketing and/or sales with significant exposure to brand building activity. Previous work experience in sales, or experience in the selling environment preferred.

Working Conditions:
Most of work in division headquarters, distributor offices or home-office setting, with frequent travel to the markets covered. Must have valid driver's license.

Travel: Frequent
Estimate: 25% of time

Contact Information
 Company: Pernod Ricard USA 
 Reference Code: SAL02990 
   Country: USA 

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when submitting your resume to employers.

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