Job Posting Details

Thank you in advance for referencing Wine and Spirits Jobs.com
when submitting your resume to employers.

Associate Brand Manager – Tequila Portfolio
Company: n/a Location: New York City
Job Category: Sales/Marketing Career Level: Employee
Salary Range:
APPLY NOW >

Job Details
Responsibilities:
• Work with Senior Brand Manager to lead strategic brand planning, program development and implementation (SWOT analysis, “go-to-market” strategies, prioritizing greatest volume opportunities, etc.)
• Collaborate in the development and implementation of Annual Brand Plan (Objectives; KPI’s; etc.)
• Establish strong relationships with internal and external stakeholders in order to influencer brand strategy alignment and deliver excellence in execution.
• Create and communicate tequila brand strategies and sales materials to assist in the sell-in and implementation of marketing priorities.
• Develop marketing materials to communicate promotions effectively and direct and execute consumer programs / activation projects including tracking budgets, supervising third parties and agencies, following timelines and managing team members.
• Ensure standards are being met for assigned brands by channel. Review items for approval (merchandise, packaging, marketing, programs, e-commerce, point-of-sale, etc.) in order to enhance /protect brand image.
• Assist and collaborate to create 360 product launch strategies with strong emphasis on brand messages, visuals, social media and content for campaigns.
• Strong Agency Partner Relationship management is critical in this role - drive constructive outcomes with partners through a combination of a collaborative approach, great follow-through and ability to articulate and influence.
• Write creative briefs that clearly articulate communication objectives and success criteria.
• Responsible for setting and delivering a business performance agenda for tequila brands that will deliver timely and actionable insights and ensure the team is in a position to be informed and agile in acting on opportunities and challenges to unlock growth.
• Act as the gate keeper of the brand; ensure consistent brand voice and global image across all consumer touch points.
• Responsible for all A&P budget management for tequila portfolio to ensure proper delivery of the brand’s A&P budget targets, including program management, budget reconciliations with vendors, and timely input of all budget-related invoices & data into planning systems to facilitate budget-tracking by the organization at a higher level.
• Deliver on volume, sales and profitability objectives by brand.

Qualifications
• Bachelor’s degree in Marketing or related.
• 2-3+ years relevant Marketing experience
• Industry knowledge of depletions, sales and retail data preferred
• Must have strong leadership ability with experience working with varying levels of seniority- dynamic, flexible, positive attitude, and team spirit
• Self-Starter attitude, entrepreneurial spirit and ability to move quickly in a fast-paced environment
• Strong strategic, analytical and quantitative skills
• Experience/knowledge in emerging digital/social media platforms
• Excellent written, verbal and virtual communication skills
• Expert in PowerPoint

Contact Information
 Company: n/a  APPLY NOW >
 Contact: Human Resources 
 Reference Code: Associate Brand Manager – Tequila Portfolio 
   Country: USA 

Thank you in advance for referencing Wine and Spirits Jobs.com
when submitting your resume to employers.

 
©2010 Wine & Spirits Jobs
All rights reserved.