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Proximo Spirits National Whiskey Ambassador
Company: SoHo Experiential, LLC Location: NY Metro
Job Category: Brand Ambassadors Career Level: Employee
Salary Range:

Job Details
The Proximo Spirits National Whiskey Ambassador will serve as a representative for trade education, relationship-building, and consumer sampling events on a whiskey portfolio of up to five brands (including Bushmills, Old Camp, TINCUP, and Stranahan’s).

Event Activations
- Represent Proximo Spirits and its brands at key marketing and promotional events (ex. whiskey tastings, charity events, sales meetings, etc.)

Distributor Sales Force Trainings
- Train members of the sales force for key Distributor partners on Proximo whiskey brands

Account Education
- Accompany distributors and the Proximo’s sales team on key account visits to educate, inform and help build relationships with key influencers

Staff Trainings
- Build brand advocacy through brand specific trainings for key staff in on and off-premise accounts (bartenders, wait-staff, retail floor staff)

On and Off-Premise Samplings
- Educate consumers and trade on the featured brands, demonstrating a thorough knowledge of the category, brand, history, production and taste profiles
- Answer consumer and trade questions while continually building their base of whiskey category knowledge

Specific Responsibilities
In addition to the above activities, the National Whiskey Ambassador will also be responsible for the following:
- Be a product expert on all whiskies in the spirits importer’s portfolio
- Identify best practices in selling and train sales and distributors
- Lead the creation of best in class selling and educational materials
- Work with Proximo brand, sales and trade marketing to ensure programs have been sold into target accounts and are executing with the highest quality
- Regularly provide tactical and strategic feedback to brand team on best practices, success stories, and opportunities to improve our sales effectiveness
- Collaborate with brand and marketing to set-up and execute sampling events (w/ necessary materials) within identified accounts
- As an ambassador, impart brand history, production and taste profile knowledge to consumers; introduce brand stories to consumers to heighten the emotional connection to the brand
- Complete Event Report Forms detailing event results including consumers contacted, staff trained, samples distributed and overall sales
- Complete and submit detailed expense reports for promotional activity
- Create quarterly updates that identify key learnings, competitive and local market insight and future program recommendations
- Dress appropriately to represent Proximo Spirits

Position Requirements
- Motivated self-starter, outgoing and gregarious, articulate, charismatic, and persuasive
- Previous industry experience – bartender, mixologist, field sales, etc
- Knowledge of whiskeys/bourbons that can be versioned out for novices and experts
- Adept at selling and interacting with diverse groups of people
- Strong written, verbal and public speaking skills
- In-depth understating of on and off-premise account universe in activation neighborhoods
- Ability to travel
- Ideally based in NY/NJ or NY Metro area

Contact Information
 Company: SoHo Experiential, LLC  APPLY NOW >
 Contact: SoHo Experiential 
 Reference Code: 1234 
 Street: 16 Vestry St 
 City: New York 
 State: New York 
 Postal Code: 10013 
   Country: USA 
        Phone: 3035130534 

Thank you in advance for referencing Wine and Spirits
when submitting your resume to employers.

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