Job Posting Details

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Associate Brand Manager - Herradura
Company: Brown Forman Beverages Location: Louisville, Kentucky
Job Category: Marketing Career Level: Employee
Salary Range:

Job Details
Responsibilities:
The Associate Brand Manager is accountable for the creation of business building ideas and for activating the plan.
Create, execute, and evaluate highly innovative brand building programs for assigned brand/brand family.
- Complete robust analytics and diagnosis of business and consumer issues and opportunities,
- Lead a “learning loop” that evaluates performance and addresses new opportunities.
- Collaborate with multiple internal and external contacts including agencies, consumers, distributors and retailers.

Develop winning promotional platforms and lead sales promotion process for below-the-line activities
- Evaluate overall brand opportunities, market needs and sales promotion program effectiveness to develop programs that grow the brand based on team input.
- Work with key stakeholders to identify and source brand appropriate tool kit for Image Sellers & Print on Demand
- Work with CCD, multi-cultural and field teams to develop sales promotion tools that extend and amplify brand messages
- Partner with digital manager in developing CRM and digital programs to drive consistent 360 messaging around promotional platforms.
- Develop and deliver platform/program elements that solve business issues and better meet the market’s needs
- Develop and deliver POS materials against promotional calendar that deliver on brand strategy, programming and reflect exceptional creative solutions that deliver business results in a timely manner.
- Lead promotional packaging and gift program as needed
Work directly with agency to develop sales promotions that deliver business results
- Work with manager on development of SOW, budget, contract and creative development.
- Conduct effective 2-way partnership evaluation, develop an annual SWOT analysis, action planning to address gaps, key learnings, scope of work

Must Requirements:
Education/Experience: B.A. plus 2+ years marketing, sales or sales promotion experience in a consumer goods environment; or equivalent education experience combination.
- Demonstrated experience in developing, executing and managing brand programs.
- Strong verbal and written communicator who can create clear images through words
- Strong interpersonal skills and ability to operate effectively in a collaborative matrix
- Experience working with and managing outside agencies (POS development, advertising...)
- Demonstrated ability to manage through influence with internal and external partners.
- Demonstrated ability to develop and execute innovative “big ideas” that grow brands
- Strong analytic skills and the ability to turn “insights to actions”
- Strong results orientation, with a track record of superior financial performance.
- Ability and willingness to travel 35-40% of the time, including some weekends

Preferred Requirements:
- MBA
- Spirits/ Bev Alc industry experience.
- Strong understanding of digital marketing including CRM, Social Media/Community Management
- Experience with multicultural marketing

Apply on Company Website:
https://brown-forman.jobs/louisville-ky/associate-brand-manager-herradura/CEC5559D399C46D8A1BDDA09A98E94B0/job/

Qualifications

Contact Information
 Company: Brown Forman Beverages 
 Reference Code: 4041BR 
 City: Louisville 
 State: Kentucky 
   Country: USA 

Thank you in advance for referencing Wine and Spirits Jobs.com
when submitting your resume to employers.

 
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