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Assistant Brand Manager - Cognac
Company: n/a Location: Miami, FL
Job Category: Sales/Marketing Career Level: Employee
Salary Range:

Job Details
About the role
As Assistant Brand Manager for D’USSE, you will be accountable for delivering Brand performance targets in your market and driving value creation for our Company. You will serve as an extension of the Global Brand Team, collaborating to lead all Brand management activities in the market. You will be responsible for the planning (in alignment with your local Customer Marketing & Sales team) and execution of all consumer programs and assets to drive effective, local activation on your brand. Finally, as D’USSE is a JV Partnership between Bacardi and another party, you will serve as a primary partner and relationship manager for the Joint Venture.
• You will input to the situation assessment of your Brand in the market and participate in building the annual Brand Integrated Activity Plan  (IAP) 
• You will manage an A&P budget for your brand as assigned to you by the Brand Director, working closely with the finance team to ensure the brand stays within budget and phasing
• You will help lead the in-market delivery of all consumer-facing Brand activities, working closely with agency partners and partnering with Customer Marketing on all trade-facing activities, as defined in the IAP, ensuring executional excellence
• You will work with Consumer Insights to ensure we measure and evaluate the performance of all Brand activities in your market to optimize A&P spend
• You will work with your local Customer Marketing team to deliver maximum impact in-market and deliver annual Brand financial and commercial targets
• You will be responsible for monthly business performance analysis and working closely with the financial performance team.

This role is based in Miami and may require some travelling to meet with customers and third parties.

Consumer, shopper and customer understanding
• Partner with your Hub Consumer & Commercial Insights team to build deep understanding of the target consumer and shopper for your Brand in your market in order to tailor local execution of Brand activities effectively.
• Actively consult on the situation assessment for the Brand in your market, partnering with Hub Consumer & Commercial Insights to develop local consumer, shopper and customer learnings on triggers and barriers to Brand growth.

Category & brand strategy and activity planning
• Provide input into the definition of “Jobs To Be Done” in the Hub Integrated Activity Plan (IAP), 
• Provide guidance to Senior Brand Manager and Brand Director on effective deployment of Brand A&P by activity & channel in-market.
• Analyze Nielson data to draw conclusions and recommendations for brand.

Integrated brand communication
• Leads in-market execution and implementation of all consumer-facing elements of the brand plan and provides brand input to Customer Marketing on all shopper-facing activity on the brand.
• Ensure that all brand assets developed in the market adhere to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice
• Works with Experience and Engagement team to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in-market, including execution of PR, digital and experiential programs and partnering with Customer Marketing on advocacy programs as required.

Business performance management
• Accountable for delivery of Brand performance targets in market (revenue, profitability, share, equity) as agreed with the local Finance team and Senior Management.
• Work with Insights to ensure measurement & evaluation (M&E) plan in place on all brand activities in your market.
• Rigorously manage brand A&P budget in order to minimize costs and optimize returns on investment
• Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives.

Creating a winning team
• Actively support effective matrix working across Hub and Country.
• Foster winning relationships both internally and among Bacardi’s partners and agencies.

Developing talent & capability
• Participate in functional capability development as required.

Measures of success
• Achieve Brand/ Category financial and commercial targets in market (revenue, profitability, share).
• Drive improved Brand health in market (e.g. awareness, penetration, engagement).
• Deliver on measures of social currency for your Brand in market (e.g. social media buzz)
• Ensure adherence to global brand visual identity at all times.
• Ensure measurement & evaluation plan in place on over 80% of Brand activity in market 
• Effectively manage Joint Venture relationship
Critical experiences for success
To be successful in this role you will have/be: 
• 2-4 years’ experience leading different Marketing projects; brand management experience desired but not required
• Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
• Degree and/or professional Marketing qualifications; MBA desired 
• Fluent command in English 

The following experiences are preferred:
• Drinks and Luxury Category experience is an advantage 
• Ability to work under pressure and to deal with ambiguity
• Passion for analytics: comprehension of how to use available data to develop initiatives to grow the brand. Nielson experience a plus
• Remains abreast of legal regulations in the industry for the Country
• Ability to build effective relationships, work cross functionally, and project manage
• Entrepreneurship: manage financials, deliver projects, and develop ideas with an “owner’s mentality”

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Contact Information
 Company: n/a 
 Reference Code: Assistant Brand Manager - Cognac 

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when submitting your resume to employers.

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