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Market Associate

MKTG

Westport, CT


Job Description


COMPANY OVERVIEW:

 

MKTG, part of the Dentsu Aegis Network, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit MKTG for more information.

 

POSITION OVERVIEW:

 

The Market Associate is focused on the daily management of nightlife and retail consumer engagement programs in market. Attention to detail is fundamental, and the implementation of controls, process, policy, and compliance is essential. The Associate position supports all aspects of activity in market and reports to the Market Manager. The Market Associate in this role must be comfortable working with the marketing and promotions of wine and spirits products.

Responsibilities

  • Responsible for recruiting top quality promotional models for event execution within market
  • Effectively train promotional staff on client brands, programs, marketing code and policies and procedures to ensure execution excellence 
  • Manage the Promotional Model (PM) pool to ensure the PM base supports the needs of the business
  • POS coordination and warehouse management for all local event activity
  • Ensure proper coordination, kitting, and utilization of POS
  • Effectively manage execution through on-site attendance and/or quality control methods
  • Accurately enter, maintain, and review event data in the EMC and BookedOut
  • Ensure all event reporting is entered accurately and timely into the online database
  • Solid knowledge of local state alcohol laws and regulations relative to promotional activity
  • For quality control purposes, attend, monitor and evaluate events. Make recommendations to improve quality of events

Financial Responsibility

  • Manage the payroll and expense processes of promotional staff within market
  • Manage the road account check reconciliation within market
  • Manage personal Travel and Entertainment (T&E) expenses

Management Responsibility

  • Reports to Market Manager
  • Direct reports – Promotional Models

 Outputs

  • Manage the Promotional Model (PM) pool to ensure the PM base supports the needs of the business
  • Staff all promotions with appropriate and trained PMs
  • Ensure proper coordination, kitting, and utilization of POS
  • Accurately enter, maintain, and review event data in the EMC
  • For quality control purposes, attend, monitor and evaluate events. Make recommendations to improve quality of events.
  • Assist the Event Manager in the compilation of monthly reports
  • Attend monthly regional conference calls
  • Collect, review, approve and forward all appropriate paperwork to the corporate office (new hire, time sheets, expense reports, etc)
  • Cascades client's responsible marketing code

Qualifications


3-5 years' administrative background in field/promotional marketing BA/BS degree from an accredited college Strong communication and problem solving skills Strong organizational skills Promotional experience in Wine and Spirits is preferred Able to effectively source candidates to ensure a match to the position/organization Proficient in Microsoft Excel, Word, PowerPoint and Outlook *We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Should you want to validate that this is a valid posted position by MKTG, please refer to our website http://mktg.com/about/careers/.

Other Information


Posted On: 8/8/2018

Industry: Marketing

Position: Promotions

Salary:

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