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Commercial Manager - Southeast TX

Brown Forman Beverages

Houston, TX

Job Description

Job Description:

Position Title: Commercial Manager, Southeast Texas

Business Area: USA & Canada Sales

Reporting Relationships:

Reports to: State Manager, Independent/On Premise

Partners with: Distributor, Key Customer Contacts, Local Brown-Forman Sales teams, Territory Portfolio Manager, Field Marketing Managers and Territory Finance Manager.


Channel Leadership

● Assumes leadership role in understanding, developing and implementing key customer initiatives in the Independent Off and On Premise channels.

● Establish positive customer rapport at all levels in all assigned accounts.

● Execute National and assist in development of Regional Brand Programs in assigned accounts.

● Understand local market's consumer demographics and key drivers.

● Manage priorities and assigned budgeting to deliver desired goals in key channels.

● Manage and execute new product launches in assigned channels.

● Execute sponsorship or partnership activation that is within assigned accounts.

● Brand responsibility includes the entire B-F portfolio.

Planning & Analysis

● Develops plans with State manager and ensures management with functional groups.

● Share Best Practices from local activation and communicate competitive intelligence.

● Manage assigned budgeting to deliver desired goals.

● Creates customer focused win-win initiatives that enhance BF and customer profitability.

● Conducts business performance reviews in accordance with achieving customer plans.

● Communicates pricing expectations to customer and brand team.

● Budget responsibilities.

Distributor & Agency Management

● Leads in guiding the distributor to implement and execute BF imperatives and execute brand objectives and goals.

● Responsible for aligning brand programming, priorities, pricing, POS in a concise and easy to execute format.

● Lead in development of SEE KPI’s and holding distributor accountable to execute KPI’s.

● Lead product training for Distributor and Trade personnel.

● Participate in Distributor Sales Meetings

● Partners with BF National/Regional distributor account team to ensure distributor execution of retail programs.

● Work to encompass the development of brand building plans that are successfully executed in collaboration with the distributor

● Connects with multiple external contacts including the distributor, retailers, consumers and promotion agencies.

Must Requirements:

● Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry (Beverage Alcohol Industry preferred).

● Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders.

● Demonstrated knowledge of three-tier distribution system.

● Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.

● Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).

● Must have valid state driver’s license.

● Must be able and willing to travel (by air and car) 15-20% of the time

● Physical ability to lift 60 pounds.

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.



Other Information

Posted On: 8/13/2018

Industry: Sales/Marketing

Position: On Premise Market Manager


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