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Account Rep

Brown Forman Beverages


Job Description

We will support relocation from anywhere in the continental US

On Premise objectives include but are not limited to:  menu placements/printing,

bartender advocacy programs/training, consumer events, booking & execution of

promotions and special events, selling in new points of distribution, back bar presence.


Using Sales Force to maintain and track a weekly schedule of key account visits.  This schedule

should be complete on how many times the account was visited, what was done in the account,

and the time spent in the account.  This is due every week.


Call on all accounts in assigned territory a minimum of 2xs per month


Present at least seven fact-based sales presentations per week to retailers to secure displays and

initiate shelf merchandising in off premise and promote menus, features and back bar placement

in the on premise that meets Brown Forman brand standards.


Conduct a business review with all key accounts at least 2 times per year.


Execute all relevant display installation and promotional requests from distributors and/or



Support and execute frequent Brand Driven special events and promotions thru out NJ.

Administration/Reporting (10%)


Maintain an efficient route plan for assigned accounts which will dictate key account contacts and

call frequency.  This should be updated at least once per quarter.


Maintain account route cards to track Brown Forman brand status compared to the competitive

set based on shelf position/facings, floor displays, and cold box status in the off-premise as well

as menu placements, distribution and features in the on-premise.  This should be completed twice

per year. 


Maintain expense reports and turn them in at a minimum of twice per month.


Record daily accomplishments on a qualitative expectations form based on monthly national

brand programs and objectives.  This will be in the form of a Google application and will be done

every week.


Provide any insight and discuss any needs to help drive Brown Forman brands at weekly office



Provide a monthly “Best Practice” as part of the BF Swarm Buzz newsletter


Submit completed display installation reports at least once per week.

Training (30%)


Build an understanding of Brown Forman brands, Brown Forman way of selling and principles of

merchandising, as well as an understanding of the competition.


Gain an understanding of Brown Forman monthly national brand objectives.


Gain a comprehensive understanding of the landscape and mechanics within the Beverage

Alcohol industry.

Must Requirements:


Bachelor’s Degree


Excellent interpersonal skills, oral and written communication skills.


PC proficient in Word, Excel and PowerPoint.


Strong interpersonal skills, demonstrated ability to develop and maintain effective working

relationships, take direction and work as a member of a team.


Excellent strategic and tactical skills; demonstrated ability to implement and adapt   national

programs to the field.


Must have a valid state motor vehicle driver’s license and the ability to lift 60 pounds.


Must be willing to work occasional nights & weekends to support activities in the market.

Preferred Requirements:


Bachelor’s Degree in sales or marketing with an emphasis on the beverage industry.


1-3 years in sales within the beverage industry.


Candidates for the Account Representative role will begin their time in this program in a specific

channel (On/Off).  They will however, experience working on both On & Off Premise channels

through their tenure in this program.  



Other Information

Posted On: 9/7/2018

Industry: Sales General

Position: Sales Representative


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