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Market Manager

Pernod Ricard USA


Job Description

Major Responsibilities / Accountabilities:  


  • Ensures execution of effective "local-level" plan, including PRUSA strategic imperatives and local KPIs, in line with AOP on local geography / channel level
  • Owns resolution of execution-related issues in local geography / channel with minimal support from Regional Manager
  • Manages and drives agenda for distributor team
  • Owns relationships with small number of key accounts
  • Ensures execution of brand standards through rigorous training and oversight of distributor teams
  • Manages day-to-day channel planning and performance tracking
  • Builds the brand by identifying and overseeing targeted sell-through activities (implementing national programs, limited local promotions)
  • Recommends pricing programs and local geography / channel forecasts to RM


  • Manages and allocates local resources against market priorities and plans (with Regional Manager, Division Brand Manager)
  • Identifies, plans and executes account sell-through activities (with Division Marketing and distributor partners)
  • Develops local AOP and LE for channel and geo territory (with Division Finance and Regional Manager)

Nature & Scope:

Key Metrics:

Regularly communicated with AMP Portfolio Manager and Fully-dedicated District Mngr

Conducted formal trainings with distributor once a month

Did not directly manage full book sales reps

Achieved all key brand KPIs 

Financial Targets:

Profit / CAAP targets for territory and key accounts met

Depletions (# of cases, total increase, Target account improvements)

Key brand KPIs

Organizational Context:

Reports solid line to RM

Works closely with DBM, DPM and FMs

Works closely with and oversees distributor Sales AMP Portfolio Managers / Fully-Dedicated DM



Key Requirements: Education: Bachelor’s degree preferred Experience / Background: Position requires 5-7 years of previous sales management experience in a wine and spirit or consumer goods sales environment Travel: 25%

Other Information

Posted On: 9/14/2018

Industry: Sales/Marketing

Position: Off Premise Market Manager


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