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Associate Brand Manager, Customer Playbook - Absolut (Contract)

Pernod Ricard USA

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Job Description


Job Description:

Conversion & Promotional Retail Program Development:

·        Utilizing shopper-based insights to build below the line programs that disrupt, build equity and drive conversion at the point of purchase.

·        Must be able to identify and build programs that hit across the shopper journey – pre shop, shop and post shop tactics.

·        Must have strong agency management skills – scope management, consolidating feedback, timeline management.

·        Experience in POS development

·        Provide off-premise and on-premise category guidance and support to HQ brand teams and field sales teams; participating in the development of programs and point of sale materials

·        Develop, maintain and implement an off-premise program calendar by key brand and customer, maintaining an in-depth understanding and application of the most effective trade marketing levers within the desired customer and channel.

·        Lead the development of off-premise and on-premise trade marketing plans that align to shopper mission, insight/occasion, customer activation opportunities and company/brand strategy.

·        Champion commercial excellence and shopper principles throughout brand planning cycle and create and enforce off-premise commercial excellence and branding standards by brand.


Digital Eco-Systems:

·       Digital shopper promotions – must have experience planning and executing promotional activities such as digital promotions, t’s & c’s development, sell-in tools that are turnkey for the field to use.

·        Must know how to build and execute digital sweeps and promotions (ibotta, Crisp, etc)

·        Sets out specific KPIs, objectives and guidelines for each activity and ensures that processes and tools are in place to assess performance.


Internal Communications & Category Skill Set:

·        Prioritize customer / brand opportunities to ensure resource investment is placed in the most appropriate manner.

·        Proactively monitor trends and opportunities across channels, customers and categories. Lead on the dissemination of information to improve internal knowledge of business environment in each direction (macro and micro).

·        Maintain excellent internal cross-functional relationships to optimize delivery of activities and facilitate timely and effective execution.

·        Develop cross-functional networks within key external customers to fully maximize opportunities.


Additional Requirements:

·        Bachelor's degree required

·        3+ years alcoholic beverage industry experience preferred.

·        Promotional Shopper Agency experience encouraged. 

·        Excellent written and verbal communication skills and be comfortable working in a productive environment

·        Flexibility, ability to work within ambiguity. 

·        Must be highly organized and detail oriented.

·        Strong computer skills; working knowledge of Microsoft Office required, specifically Outlook, Word, Excel & PowerPoint.

·        Interest in / knowledge of graphic design, mechanical files and packaging design a plus

·        Budget management experience.

 

Who are we?

 

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/

 

Working at Pernod Ricard


Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

 

Benefits

 

Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

Qualifications


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Other Information


Posted On: 10/15/2018

Industry: Marketing

Position: Product/Brand Management

Salary:

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