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Portfolio Specialist, Spirits

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Job Description


The Portfolio Specialist - Spirits’ focus is to help lead local activation/execution of national experiential programs and local sampling & events -- as well as track and report across all program elements.  In this role, you apply your knowledge of and passion for on- and off-premise programs to deliver outstanding results that exceed expectations. You have knowledge of the spirits category in your market and use this experience to grow relationships, build the brand, manage special events and support other marketing activities. You have outstanding organizational skills and have the ability to manage multiple programs and track progress throughout.  

Responsibilities: 

  • Lead the local implementation of national experiential platforms and local events/sampling
  • Help implement and activate brand building programs (on/off premise and events)
  • Track and manage budgets and programming spends
  • Provide lead administrative support for creating and managing program recaps, timelines, general market overview reports, PPT deck creation and budget/project tracking
  • Develop and facilitate product training initiatives on core brands to customers, consumers and trade
  • Manage on-site vendors including catering, mixologists and other contractors
  • Build and leverage positive relationships with distributors, trade, influencers and accounts to build brands among target audiences, achieve growth and perform against KPIs
  • Develop brand awareness and adoption among influential consumers
  • Actively seek out and recommend new potential opportunities for the brand(s) and identify target accounts
  • Manage, coach and develop staff, providing clear expectations and goals
  • Implement and analyze reporting, program metrics and KPIs that measure adoption and effectiveness
  • Support the successful execution of local marketing and sales initiatives
  • Partner and support the field marketing teams in continuing to develop current relationships in the marketplace
  • Manage utilization and storage of assets
  • Provide local support of market visits by national brand ambassadors
  • Perform administrative tasks including, but not limited to, event recaps, status updates and ongoing reporting


Other Information


Posted On: 5/1/2019

Industry: Marketing

Position: Marketing Manager

Salary: 70,000

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