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Area Sales Manager

Fishbowl Spirits

Cleveland/Columbus, OH

Job Description

Position Summary: 

The Great Lakes Area Manager position will be responsible for overseeing the execution of
supplier’s initiatives through the management of spirits wholesalers in, but not limited to Ohio,
Michigan, and Pennsylvania markets. The successful candidate will ensure that distributors are
adhering to brand policies and Fishbowl Spirits company objectives. This individual will also be
responsible for market depletions. The candidate should reside in a major Ohio metropolitan

Role Qualifications: 

 Bachelor’s Degree in Business or related field preferred.
 Minimum (3) years’ sales experience in spirits or wine industry.

Position Responsibilities: 

 Ability to manage distributors, relating to the development and implementation of local
merchandising program and ongoing performance evaluation.
 Direct distributor selling activities to achieve sales, distribution, and merchandising
 Responsible for educating distributors, sales teams, and retail trade. 
 Observe competitive market activity and evaluate distributor execution against our
 Have high visibility at the distributor’s office, meeting with sales representatives and
 Execute product seminars at accounts and with distributor/broker sales team. 
 Provide National Account mandate compliance and pricing requests in a timely fashion. 
 Stay informed and knowledgeable of customer and consumer trends. 
 Develop rapport with key retail accounts in region to ensure proper brand distribution,
promotion, and shelf management are taking place. 
 Maintain accurate records regarding distributor profiles, organizational structures, and
competitive brand alignments. 
 Manage all T&E expenses and local budgets for area. 

Essential Skills and Experience: 

 Sales and Marketing — Knowledge of principles and methods for showing, promoting,
and selling products or services. This includes marketing strategy and tactics, product
demonstration, sales techniques, and sales control systems. 
 Knowledge and experience dealing with the laws and procedures related to the spirits
industry in the States of Ohio, Michigan, and Pennsylvania.
 Knowledge of principles and processes for providing customer and personal services.
This includes customer needs assessment, meeting quality standards for services, and
evaluation of customer satisfaction. 
 Excellent critical thinking skills, using logic and reasoning to identify the strengths and
weaknesses of alternative solutions, conclusions or approaches to problems. 
 Analytical skills, in particular gathering data from a wide variety of sources and
presenting it in formats suitable for a wide variety of audiences. 
 Strong managerial and effective presentation skills. 
 Excellent oral and written communication skills.  
 Must be customer –centric, adept with negotiation and business expansion skills.  
 Proficient using Microsoft Office including Microsoft Word, Excel and PowerPoint  
 Proficient with distributor data bases for communication and analytics of the business.
Valued and required skills and experience: 
 Advanced computer proficiency.

Physical demands and work environment: 
The physical demands and work environment characteristics described here are representative of
those that must be met by an employee to successfully perform the essential functions of this
 Physical demands: While performing duties of job, employee is occasionally required to
stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach
with hands and arms. Employee must occasionally lift and/or move up to 40 pounds.  
 Travel: Significant daily travel within territory. Along with 25% overnight within

Job Type: Full-time

Pay: From $65,000.00 per year + Bonus


  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Parental leave
  • Vision insurance


  • Bachelor's (Preferred)

Willingness to travel:

  • 50% (Preferred)

Other Information

Posted On: 11/18/2021

Industry: Spirits

Position: Area Sales Manager

Salary: From $65,000 + Bonus